Sarah Kirkpatrick
Copywritter
Copywritter
My writing is like a breath of fresh air in a room with no windows. Unexpected and exhilarating.
Creative. Logical. Responsible. Reliable. Experienced.
RECENT BLOG
Best Super Bowl commercials.
February 09, 2012
Vicks 'Call My Mom' commercial.
February 03, 2012
BMW vs. Audi billboard war.
January 28, 2011
The projects featured above are examples of my most recent work. To view my full portfolio scroll further down the page and click on the campaign image that interests you. They include magazine ads, web content, out of home, guerilla, etc.
SMAK media is dedicated to writing professional copy in a creative way. With expertise in creative writing, blogging, editing, and social media management I am qualified to tackle a variety of jobs that require attention to detail and the ability to think outside the box. I have a background in marketing management and creative copywriting and look to offer my current and future clients a professional company to satisfy any written need.
A note from the founder:
One could say I have a masters in writing. After 6 years of full time school I have received a certificate in general studies and in marketing management from Mount Royal College in Calgary AB, a youth leadership diploma from the Haven Institution on Gabriola Island BC , and an applied degree in creative advertising majoring in copywriting at Humber College in Toronto ON.
I look at it like this:
I am a business women through Marketing Management,
A well rounded scholar through General Studies,
A people person through Youth Leadership,
And a Creative writer and thinker through Creative advertising.
From psychology to natural science to marketing,
I have a wide range of knowledge in numerous genres.
While completing my degree I freelanced as a writer/editor and marketing consultant for a variety of small businesses. Also, in the summer of 2010, I interned as a junior copywriter at TBA Digital in Vancouver BC.
Not only am I an academic and devoted worker, I am a world traveler. Aside from my various living arrangements throughout the country, I have traveled around Europe, Mexico, and the United States.
When I was 16 I toured Europe in a ringette tournament through Germany, Sweden, Finland, and the Czech Republic. I found this to be an eye opening experience with many learned lessons and great adventures to take away. From 18-22 I visited Scotland, Mexico, Hawaii, Florida, Washington, and New York state, and at 23 I cruised the western Caribbean.
I believe travel to be a right of passage for maturity and personal evolution. How can one understand who they are without first knowing who others are in comparison? How would you know light if it were never dark, or happiness if there were never sadness? Our lives are based on comparison and contrast, and with that I label myself as a creative writer, deep thinker, and motivated worker.
To view my full professional blog, please visit my HubPages. Here you will find my professional opinions and critiques of some of the world's most interesting and/or controversial ads.
Also, visit me on ZENMED to read one of my freelance contract blogs.
If you have a blog topic you would like to hear more about, or an ad in mind that you would be interested in getting critiqued, please send me the link via my contact form under the reason 'Topic request'.
Pop culture.
It may be because I am a weekly viewer of the hit series Desperate Housewives, but I could not be more pleased with the voice they chose for Mrs. M&M. Vanessa Williams's voice is sultry and sophisticated and offers up enough confidence to make a feminist proud.
Sarah Kirkpatrick
copywriter
M&M has always had a strong campaign when it comes to 'Red' and 'Yellow', but with the incorporation of the sassy 'Brown' this ad takes the cake.
This years M&M Super Bowl spot pleases both sexes equally. Women: A strong, confident woman is portrayed through the character of 'Brown'. She pleases women in a number of ways. 1) Even though she appears 'naked', her style and attitude tell us that she is fashion forward and in charge.
2) She shuts a guy down instantly and without a flinch when he hints at the fact that she is anything less then superior. and 3) she has the attention of two beautiful woman. This M&M is everything the modern day woman wants to be.
Men: 'Red' is a fun, carefree, outgoing M&M. He is confident and looking for a good time. There is no hesitation when given the chance to 'get naked' for the party and he entertains all those watching. Shaking and wiggling and shaking some more, this M&M has what it takes to draw out a laugh be the life of the party. 'Brown' may not have been impressed, but the rest of us were.
Overall, this ad covered all of its bases. It pleased women, it entertained men, and it told us about a new product on the market without us feeling as if were were simply being sold to. The story was fun, the candy is delicious, and the script was suggestive. It also doesn't hurt that they used one of the most popular dance songs on the top 40 list. I'll wiggle if you wiggle.
Sarah Kirkpatrick
Below are the full campaigns for work I have done in school and as a freelance writer.
For an example of my website work please visit Artinger Designs and Hotlomi Spa for which I wrote the content.
For an example of an external article I have written please visit BAM Marketing Solutions.
Target: 25-40, m/f, urban
Objective: Increase awareness
Print. Wild posting. Ambient.
Target: 25-35, Male, Urban
Objective: Promote pressure free environment
Print. Out of Home. Non-Traditional. Broadcast Media. Interactive Media.
Target: Middle income young professionals
Objective: Increase sales
Print Magazine. Webisodes. Radio.
Target: M/F middle to upper class
Objective: Awareness/Donation
Wildpostings. Online. Event Marketing.
Target: Blue collar males
Objective: Line extention awareness
Wildpostings. Online. Product Design. POP.
Target: Previous and potential CPG brands
Objective: Introduce rebrand
Direct Mail. Guerrilla. Wild Postings.
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Radio - PETA: Horse Racing Kills | |
Radio - Spence Diamonds: Bona Fide Navigator |
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Radio - PETA: Horse Racing Kills | |
Radio - Spence Diamonds: Bona Fide Navigator |
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Radio - Go Daddy: Two Girls One Cup of Coke... |  |
Video - It's the Journey |
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Radio - Go Daddy: Two Girls One Cup of Coke... | |
Radio - golfballs.com: Golf is Sexy |
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Radio - Go Daddy: Stacy is a Stuck Up Beep | |
Radio - golfballs.com: Golf is Similar |
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Radio - Go Daddy: Stacy is a Stuck Up Beep | |
Radio- golfballs.com: Ballsy Client Christmas Gift |
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Radio - Go Daddy: He IS Just That Into Me | |
Radio - golfballs.com: Personalized Goodbye |
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Radio - Go Daddy: He IS Just That Into Me | |
Radio- golfballs.com: Client Suck up gift |
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Webisode - Roomba: Roomba vs. Infinuvo | ||
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Webisode - Roomba: Roomba vs. Neato |
You have made it this far; please allow me the opportunity to become more then a website.
Whether you are interested in hiring me or just have a few questions that need answering, I am always available to chat (except for major holidays and between the hours of 3-5am - some exceptions apply).
Please feel free to contact me through the form below or using the information provided to the left; through which, you can expect a response within 48 hours.
I look forward to hearing from you and will respond at my earliest convenience.
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